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Title:
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AN EXPERIMENTAL EVALUATION OF WEB DESIGN STRATEGIES FROM A NON-ICT USERS VIEWPOINT. CASE STUDY: GREEK SITES |
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Author(s):
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Dimitrios Xanthidis , David Nicholas , Paris Argyrides |
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ISBN:
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972-8924-23-2 |
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Editors:
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Sandeep Krishnamurthy and Pedro Isaías |
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Year:
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2006 |
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Edition:
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Single |
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Keywords:
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Internet, evaluation template, Web sites, experimental study |
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Type:
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Short Paper |
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First Page:
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374 |
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Last Page:
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380 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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This is the third part of a broader study on eCommerce perceptions in Greece. Six Greek companies web sites, sorted as good, bad and average based on results discussed in the second part of the study were examined. The web sites were evaluated against a wide range of features by a group of non-Information Technology related internet users. The web sites succeeded to meet certain standards of web site design and attractiveness but sadly failed the more detailed and complex dimensions such as security, privacy, customization and globalization. To cope with the existing web site design standards, increased monetary sources must be allocated to web site design targeting the weaknesses to create truly global eCommerce sites |
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